170 Million New Jobs by 2030: Who Employers Will Be Looking For in the AI Era
Experts from Ukrainian payment service WayForPay analyzed international studies and identified which specialists will be most in demand in the era of artificial intelligence and fintech. By 2030, the world could see 170 million new jobs, most of which will require digital skills.

Ukrainian payment service WayForPay published the results of an analysis of international studies forecasting the creation of 170 million new jobs by 2030. Company experts identified key directions where employers will seek specialists in the era of artificial intelligence and fintech.
Context: labor market under the influence of AI
According to WayForPay research, labor market growth will occur against the backdrop of active automation and AI adoption. While AI will replace some traditional professions, it will also create new roles requiring deep technical knowledge and data-handling abilities.
The most in-demand specialists will be those who can combine technical skills with an understanding of business processes. Specifically, in the fintech sector, demand will grow for data analysts, AI solution developers, cybersecurity experts, and digital payment specialists.
Analysis: what small businesses should prepare for
For small business owners and managers, this trend means the need to review hiring and team development strategies. Instead of competing for rare technical specialists, focus should shift to upskilling existing employees. For example, accountants can master fintech tools, and sales managers can learn to work with AI-based CRM systems.
Moreover, WayForPay forecasts growth in the role of specialists ensuring digital transaction security. For small businesses, this is a signal to invest in cybersecurity now, as rising online payment volumes increase fraud risks.
Conclusion
The labor market in the AI era is changing faster than ever. 170 million new jobs by 2030 is not just a number — it’s an opportunity for small businesses to adapt and gain competitive advantages through technology investment and staff training. Companies that begin preparing their teams for AI and fintech today will have better chances of success in the near future.
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Author: Andrew Syromyatnikov · Founder of InfoCombiner
This article was drafted with AI assistance and reviewed by our editorial team. Editorial Policy