Apple raised prices, Samsung — foldable iPhone: what happened in the gadget market

Apple raised prices on previous iPhone models by $100 due to memory shortage and active AI use. Amid the launch of iPhone 18 Pro and iPhone Duo, the company increased the cost of currently available models: iPhone 16, iPhone 17, iPhone Air and iPhone 17e. The reason is classic for the market — memory shortage and active AI use, which strains resources.

Apple unveiled its first foldable smartphone, the iPhone Duo. The device features a passport-like form factor, two screens, and the latest processor. AI algorithms play a key role here — they synchronize the operation of two batteries as a single unit.

In the competitive segment, Samsung continues to develop foldable gadget technology. An intriguing blend of innovation and high price may define a new form factor or leave it as a niche solution.

Microsoft is testing a new feature for Windows 11 — cloud-based OS reinstallation without a USB drive. The tool allows full system and driver recovery directly from the cloud, even if the device fails to boot. This could significantly simplify life for IT administrators and users who lose access to their devices.

Amid all the news, analysts remind us of an important trend: cryptocurrency is becoming an economy of attention. Data confirms that airdrops are aimed at short-term user engagement. The received token or new features do not always create long-term loyalty, and businesses must understand that after incentives end, only 7% of users remain active.

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