Apple's New CEO Explains Why the Foldable iPhone Duo Took 15 Years to Develop
Apple CEO John Ternus for the first time detailed the development of the foldable iPhone Duo smartphone, which the company worked on for 15 years. According to him, such a lengthy cycle was a conscious choice in favor of perfection, not speed.
Apple's new CEO John Ternus, in a comment for dev.ua, explained why the company spent 15 years developing the foldable iPhone Duo. He emphasized that Apple consciously does not rush releases and does not copy competitors, but focuses on creating flawless products.
Why 15 Years Is Not Too Long
Ternus noted that for Apple, the main priority is product quality and completeness, not getting to market before others. The foldable iPhone Duo exemplifies this approach: the company was willing to wait as long as needed to perfect the technology. This contrasts with the strategies of many Android manufacturers, who have been releasing foldable smartphones for several years.
According to the CEO, the extended development cycle allowed Apple to solve key engineering challenges — from the folding mechanism to display durability. As a result, the company obtained a product that, in its view, meets the brand's high standards.
What This Means for the Market and Business
For small businesses using Apple equipment, the launch of iPhone Duo could signal a need to update their device fleet. However, it's important to understand: Apple does not chase trends, so the new form factor may be incompatible with some accessories or software users are accustomed to.
Meanwhile, Ternus's strategy shows that even in the tech industry, where speed is often seen as a key advantage, there is room for long-term planning. For entrepreneurs, this is a reminder: sometimes it's better to spend more time preparing a high-quality product or service than to rush out a half-baked solution for quick profit.
Conclusion
Apple's decision to spend 15 years on the iPhone Duo is not about technical lag, but about brand philosophy. John Ternus made it clear: the company will not change its principles even under competitive pressure. For the market, this means foldable iPhones will appear rarely, but each such product will be thoroughly refined.
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Author: Andrew Syromyatnikov · Founder of InfoCombiner
This article was drafted with AI assistance and reviewed by our editorial team. Editorial Policy