Blog
The first web banner in 1994 had a 44% click-through rate, while today's figures have dropped below 1%. We explore why users ignore display advertising and how brands can adapt to banner blindness.
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Fraudsters are mass-uploading AI-generated songs to the profiles of real artists on Spotify, stealing royalties. The issue has already affected Ukrainian musicians — notably, singer Andriana-Yaroslav Saienko suffered due to a faulty verification system.
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Artificial intelligence technologies are no longer an exclusive privilege of large corporations and are becoming accessible tools that transform users' physical and digital experiences.
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Marketing is no longer just about generating leads — it’s becoming a key tool for managing profitability. Companies that align it with financial metrics achieve lower acquisition costs and higher profits.
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