AI Integrates into Business: From Bionic Prosthetics to Advertising Automation
Artificial intelligence technologies are no longer an exclusive privilege of large corporations and are becoming accessible tools that transform users' physical and digital experiences.
In the field of health and inclusive technologies, Ukrainian-American startup Esper Bionics unveiled an update for its Esper Hand bionic prosthetic. The added Power Grip function allows temporary grip strength increase of up to 67% via a mobile application. This innovation directly impacts the quality of life for people with disabilities, giving them greater control over physical tasks.
In the digital marketing sphere, platform Base44 integrated native Google Ads management. Now app developers can create and configure Google Ads Performance Max campaigns using natural language directly within the platform’s interface. This simplifies the ad launch process, enabling a seamless transition from concept to campaign without switching between different tools.
Both examples clearly illustrate the trend: AI is becoming an interface between humans and technology — whether restoring mobility or launching an advertising campaign.
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Author: Andrew Syromyatnikov · Founder of InfoCombiner
This article was drafted with AI assistance and reviewed by our editorial team. Editorial Policy